A merchant stationed at city Algate, located at the 50th floor of Aincrad. His shop motto is "Buy cheap and sell cheap." He is 180cm tall, has dark complexion and has a rare hairstyle which is bald. He is also a very strong axe-wielding warrior in the frontlines.

Kirito sometimes stays in his shop as sort of a disaster shelter, which he gets annoyed with but later ignores as Asuna also visits, which results in some publicity for his shop.